Use Specialty Inks for Eye-Catching Designs

Think of what your current “flat” print would look like if you added some dimension, color or shine to it. You can combine different effects on one print, or just use one stand-out element. Consider using non-traditional colors or treatments, such as using reflectives on athletic garments or biking pants. Give some dimension to a logo by using high density inks or puff. Don’t be afraid to try something new. Simply adding brighter colors, fluorescents, textures, foil or shiny inks can turn an ordinary print into a “head-turner.” Look at the broader consumer market, what’s out there, what’s trending. Then experiment with some texturing inks, such as granite bases or flock, or adding a reflective ink or crystalina/shimmer. The possibilities are endless. Kieth Stevens is the Western regional sales manager for International Coatings. He has been screen printing for over 36 years and teaching for more than 10 years and is a regular contributor to International Coatings’ blogs. For more ink tips and information, visit iccink.com. International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers.  For more information on our products, please visit our website at www.iccink.com.