How Can Printers Add Dimension Without Adding A Lot of Extra Work?
November 21, 2018
This is a question posed by a Printwear reader. Here are some simple suggestions.
Does your existing customer want to see something new or special you can do to their logo? Or do you want to wow a new client? Consider adding a special effect.
Dimension and textures can easily be added using specialty finishes such as Puff, High Density (HD), or Gel Gloss inks. Highlighting smaller areas rather than large spaces will keep the printing process simple, keep costs to a minimum, yet give the design flair and interest. Not only will the design stand out visually but will also be tactile.
For example, add Puff or HD ink to frame the logo or design, or take bits of the design and add height to accentuate specific parts. The resulting print will raise your design a couple of notches.
Gel Gloss ink added to Jimi Hendrix' hair (above) and collar on this iconic artwork by David Edward Byrd
