Capitalize on the Metallic Craze

Have you seen all the metallics on garments lately?  Here are some more printing tips about incorporating metallics from Ed Branigan, recently published in Printwear:

The past several years have revealed a trend toward more and more use of foil and metallic ink applications, even where men’s apparel is concerned. There’s been a definite cross-over where younger men are wearing rhinestone-studded T-shirts, dress shirts and jeans and this craze doesn’t seem to abate.

In order to capitalize on this trend, create more texture and interest in a design by incorporating metallics:

• Combine some metallic ink into a special effects base, such as a puffy, spongy base. The raised metallic effect will make designs stand out.

• Use metallic inks and combine various parts of the design in metallic and glitter inks. The different textures will contrast each other nicely and create a trendy look.

• Use foil as an accent rather than an overall print. Using foil only for a part of the design gives more depth and interest to the overall look of the garment.

For more on International Coatings’ metallic and shimmer inks, please visit our Specialty Inks page at:  https://iccink.com/screenprint/specialty.htm.

International Coatings manufactures a complete line of phthalate-compliant screen printing inks, including a wide variety of whites, specialty inks, special effects inks, color matching systems, additives and reducers.  For more information on our products, please visit our website at www.iccink.com.

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